Franchising jargon buster
- Area Franchise โ a franchise relationship that allows the franchisee to open multiple locations, usually within a pre-agreed geographical limit.
- Business Format Franchising (BFF) โ a franchise occurs when the franchisor licenses its trade name, brand and operating methods to a person or group -the franchisee โ which then agrees to operate according to the terms of the franchise agreement.
- Churning โ a failing location thatโs acquired by a franchisor and sold to a franchisee even though the franchisor was unsure of the locationโs viability.
- Distributorship โ the right granted by a manufacturer or wholesaler to sell their products.
- Exclusive Territory โ a geographically defined area inside which a franchiseeโs rights are protected.
- Feasibility Study โ an assessment of the potential of a company to franchise, or of the potential success of a franchise within a specific area.
- Grey Marketing โ when a franchisee purchases products or merchandise under franchisorโs negotiated agreements and then uses them in another business or sells them to another company.
- International Franchise Association (IFA) โ founded in 1960 as a membership organisation of franchisors, franchisees and suppliers.
- Key Supplier โ a supplier whose products or services are an essential part of the franchise system.
- Franchise Lead โ a person or group that meets the minimum criteria to become a franchisee, and who is invited to submit a franchise application.
- Master Franchise Region โ A large territory that is acquired by a franchisee with the intention of subdividing it and reselling individual franchise locations.
- Non-Compete Clause โ restrictions placed on franchisees regarding competing with the franchised company.
- Franchise Operations Manual โ a comprehensive document that contains all of the information necessary for the franchisee to be able to operate the business.
- Product and Trade Name Franchising โ the licensing of a franchisee to sell or distribute a specific product using the franchisorโs trademark, trade name and logo.
- Quality Standards โ the standards specified by the franchisor for the operation of the business.
- Franchise Royalty Fee โ a percentage of gross sales paid by the franchisee to the franchisor on an annual or basis.
- Franchise Start-Up Costs โ the initial investment that the franchisee will make, also known as an Item 7 disclosure.
- Turnkey โ a term used to describe a location that is provided to a franchisee fully equipped and ready to operate.
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