Author name: Joel Bissitt

Joel has been an entrepreneur since the age of 19, now 33 years on he has experience of many different industries including retail, catering, health & fitness, technology and sport. Joel is our MD, the CEO of the Quality Franchise Association & has been a Franchisor twice himself. He is also founder of Franchise UK, the UK’s largest online franchise directory established in 2004 and owns other franchising publications including Franchiseek, an international franchise directory. Through these roles Joel has helped hundreds of franchise brands grow over the last 20+ years.

The Impact of Private Equity on The Franchise Industry

The Impact of Private Equity on The Franchise Industry

Private equity has become a significant player in the franchise industry, with investors increasingly focusing on franchise investments. This trend has sparked discussions on the impact of private equity on franchises, including both its positive contributions and challenges.   Understanding the Attraction of Franchise Investments for Private Equity Private equity entities are attracted to the […]

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The Benefits Of Attending Franchise Trade Shows

The Benefits Of Attending Franchise Trade Shows

Franchise trade shows are excellent platforms for entrepreneurs looking to expand their business horizons. Attending these events can provide invaluable opportunities to discover new business opportunities, network with industry peers, gain insight into franchise operations, explore financing options, and keep up with industry trends.   Discovering New Business Opportunities Franchise trade shows serve as a

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How To Pinpoint Potential Franchise Territories

How To Pinpoint Potential Franchise Territories

When looking to expand a franchise, one of the most important steps is to pinpoint potential territories that offer the best opportunities for success. Choosing the right location can make all the difference in the world when it comes to a franchise’s profitability and growth. By understanding their target market, analysing market competition, evaluating territory

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How To Create a Franchise Investment Criteria

How To Create a Franchise Investment Criteria

When considering investing in a franchise, it is essential to establish a clear set of criteria to guide your decision-making process. A well-defined franchise investment criteria will help you evaluate potential opportunities effectively and ensure that you are making a sound investment. This guide will teach you how to create franchise investment criteria that aligns

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How Franchising Benefits Local Communities

How Franchising Benefits Local Communities

Franchising has become a popular business model that benefits the franchisor, franchisee, and the local community. By allowing entrepreneurs to operate under an established brand and proven business model, franchising helps to stimulate economic growth, create employment opportunities, and foster a sense of community identity. This article will explain how franchising helps local communities flourish

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Common Franchise Marketing Challenges

Common Franchise Marketing Challenges and How To Overcome Them

Franchise marketing can be a challenging task, especially when it comes to maintaining brand consistency, adapting to location markets, and ensuring effective communication with franchisees. This article will discuss some of the common franchise marketing challenges franchisors encounter and provide strategies to overcome them.   Maintaining Brand Consistency Achieving uniformity in brand portrayal across diverse

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How To Identify Your Franchises Unique Selling Points

How To Identify Your Franchises Unique Selling Points

When it comes to running a successful franchise, identifying and leveraging your unique selling points is crucial. Your franchise’s unique selling points are what sets you apart from competitors and attracts customers to your brand. This brief guide will discuss how to identify and capitalise on your franchise’s unique selling points to drive business growth

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Common Misconceptions About Franchising

5 Common Misconceptions About Franchising

When it comes to business opportunities, franchising is often misunderstood. Many people have preconceived notions about what it means to be a franchise owner and the potential for success within this business model. This article will explore and debunk five common misconceptions about franchising to provide a clearer understanding of this lucrative industry.   Franchising

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What Is Micro-Franchising

What Is Micro-Franchising? Definition and Meaning

Micro-franchising is a term that is gaining popularity in the business world, but what exactly does it mean? In simple terms, micro-franchising is a business model involving small-scale franchise operations, typically in developing countries or underserved communities. This innovative approach to entrepreneurship has the potential to empower individuals and drive economic growth in areas where

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How To Choose The Right Legal Structure For Your Franchise

How To Choose The Right Legal Structure For Your Franchise

One of the most critical decisions when starting a franchise is choosing the proper legal structure for your business. The legal structure you select will impact how your franchise operates, the taxes you pay, and your personal liability. It is essential to understand the different legal structures available and choose the one that best fits your franchise’s

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